On June 16, 2025, the Trump Organization, led by Donald Trump Jr. and Eric Trump, announced the launch of ‘T1 Mobile,’ a new budget-friendly cellular service entirely based in the United States. The initiative also includes the upcoming release of the T1 Phone, a gold-colored smartphone designed and built in the U.S., priced at $499. The launch coincides with the 10th anniversary of Donald Trump’s first presidential campaign announcement.
Introducing ‘The 47 Plan’
T1 Mobile’s flagship offering, dubbed “The 47 Plan,” is priced at $47.45 per month—a symbolic reference to Donald Trump’s status as the 47th U.S. President. The plan provides unlimited talk, text, and data, along with additional benefits such as device protection, 24/7 roadside assistance, telehealth services, and free international calls to over 100 countries, including U.S. military bases abroad. The service operates on major 5G networks, including AT&T, T-Mobile, and Verizon, ensuring broad coverage across the country. Customer support is entirely U.S.-based, emphasizing the organization’s commitment to domestic operations.
The T1 Phone: A Patriotic Smartphone
Set to release in September, the T1 Phone is a gold-colored Android device featuring a 6.8-inch AMOLED display with a 120Hz refresh rate, a 50-megapixel main camera, and 256GB of internal storage. The phone’s design includes an etched American flag beneath a prominent “T1” logo, reinforcing its patriotic branding. Manufacturing is planned across facilities in Alabama, California, and Florida, aligning with the organization’s emphasis on American-made products. Pre-orders are currently open with a $100 deposit.
Strategic Branding and Market Positioning
The launch of T1 Mobile and the T1 Phone represents the Trump Organization’s strategic move into the telecommunications sector, targeting consumers seeking alternatives to mainstream providers. By leveraging the Trump brand’s association with American values and self-reliance, the organization aims to attract a customer base aligned with these principles. The initiative also reflects a broader trend of political figures extending their influence into commercial ventures.
Market Comparison and Consumer Considerations
While T1 Mobile’s comprehensive plan offers a range of services, its $47.45 monthly fee is higher than some competitors’ budget options. For instance, Verizon’s Visible offers unlimited talk, text, and data for $25 per month, and Mint Mobile provides a similar plan for $30 per month. However, T1 Mobile differentiates itself by bundling additional services like telehealth access and roadside assistance, potentially appealing to consumers valuing these extras.
Licensing and Operational Structure
It’s important to note that the Trump Organization is not directly involved in the design, manufacturing, or provision of cellular services. Instead, the brand and name are licensed through DTTM Operations, which manages Trump’s trademarks and has filed for telecom-related service use of the “Trump” name and “T1.” This licensing model is consistent with other Trump-branded ventures, allowing the organization to expand its brand presence without direct operational involvement.
Conclusion
The introduction of T1 Mobile and the T1 Phone marks a significant expansion of the Trump Organization’s business portfolio into the telecommunications industry. By offering a service that emphasizes American manufacturing and values, the organization seeks to carve out a niche in a competitive market. As the service rolls out, consumer response and market performance will determine its long-term viability and impact.
