TECHSPO Charlotte concluded its two-day run on July 15, 2025, at the Westin Charlotte Hotel, attracting a diverse crowd of technology professionals, startup founders, marketers, and investors. Co-located with the DigiMarCon South Atlantic conference, the event offered a comprehensive showcase of cutting-edge developments in SaaS, AdTech, MarTech, mobile innovation, and digital marketing strategy.
The heart of the event was the TECHSPO Hall, a vibrant exhibition arena featuring interactive demos from both emerging startups and seasoned tech firms. Attendees had the opportunity to test drive SaaS platforms, engage with advanced programmatic advertising systems and marketing automation suites, and explore mobile-first innovations. New cross-platform app solutions, monetization frameworks, and 5G-enabled experiences were among the highlights. Break-out networking areas encouraged informal conversations, enabling entrepreneurs to pitch directly to investors and marketers to share strategies with peers.
Running concurrently, the DigiMarCon South Atlantic conference featured keynote presentations, panel discussions, and master classes focused on digital marketing trends. Topics included AI-powered advertising, behavioral marketing insights, conversion rate optimization, content strategy, predictive analytics, UX/UI design, and podcast growth tactics. A standout session on 2025 marketing trends featured industry leaders exploring economic shifts and emerging digital strategies, which is now available on-demand via the DigiMarCon virtual library.
The event structure was clearly delineated, with the TECHSPO schedule focusing on hands-on discovery and the DigiMarCon program catering to training and strategic insights. On Monday, July 14, the Expo Hall opened at 9 AM, followed by training sessions and keynotes through midday. Networking luncheons and continued sessions followed before closing at 4 PM. The following day mirrored the structure, with another full schedule of expert sessions and networking before the final wrap-up.
Various ticket tiers catered to different attendee goals. Visitor passes provided Expo access, while Training and All‑Access passes unlocked conference sessions. VIP passes included exclusive networking events, cocktail receptions, and additional benefits like master class access and year-long on-demand content. All‑Access and VIP pass holders also gained entry to the global DigiMarCon community, adding long-term value beyond the two-day event.
The upscale Westin Charlotte Hotel provided an ideal setting in Uptown Charlotte, close to Bank of America Stadium. Its modern amenities, ergonomic meeting spaces, and wellness-focused accommodations supported the event’s high-tech, professional atmosphere.
Now in its fourth edition, TECHSPO Charlotte is part of a global series of events held in major cities across North America and beyond. Its co-location with DigiMarCon created a synergy that reflects a broader trend in the industry—where marketing and technology are becoming increasingly intertwined. With businesses prioritizing digital transformation and customer engagement, tools and insights shared at TECHSPO are more relevant than ever.
Participants left with tangible takeaways. Startups gained exposure and real-time feedback, marketers learned about the latest AI tools and analytics platforms, and tech professionals expanded their networks while tapping into a year-round content library for continued learning. The integration of hands-on demonstrations with strategic sessions offered a rare opportunity to both experience and understand the technologies shaping the future of business.
Given the event’s success and growing reputation, TECHSPO and DigiMarCon are expected to return to Charlotte and other cities later this year, including Denver, San Antonio, and San Francisco. These events continue to serve as key platforms for innovation, collaboration, and growth across the tech and marketing landscapes.
