Challenging Times in Entertainment Leadership

During her keynote address at CNBC’s Changemakers summit, NBCUniversal’s Chairman, Donna Langley, addressed the pressing challenges facing leaders in the entertainment sphere. Langley remarked on the turbulent marketplace, urging attendees to “put your seatbelts on” as the industry navigates an uncertain economic landscape.

She emphasized the importance of recognizing the current period’s “rocky and challenging” nature, highlighting the necessity for transparency and honesty in leadership during such times of crisis.

The Rise of Generative AI and Ethical Considerations

Langley also discussed the implications of generative AI within the content creation process, noting that AI represents a significant technological advancement in the industry. “AI is just another technology,” she stated, adding that while it has the potential to drive far-reaching changes, its integration should be approached with caution.

She highlighted that ethical governance is critical, asserting, “The ethics in our world is you’ve got to keep it human-centric and powered by humans.” This perspective was a focal point during the negotiations that concluded the recent writers’ and actors’ strikes, underscoring the industry’s need for a careful approach to this technological evolution.

Navigating Economic Pressures in Production

In response to inquiries about economic pressures impacting TV and film production, Langley shared her experiences illustrated by comedic elements from the new Apple TV+ series “The Studio,” which critiques contemporary Hollywood dynamics. She stressed the value of candidness in negotiations with creative talent, noting that swift communication—“fast ‘no’”—is far more appreciated than prolonged uncertainty.

The Future Landscape of Film and Television

Langley projected a cautiously optimistic outlook for the future of film. Despite ongoing declines in domestic box office revenue, she found reason for hope, citing stabilizing indicators in the market. “Film is like an ocean liner… we have a pretty good handle at this point, post-pandemic, of what the audience wants,” she said, referring to trends favoring Imax presentations and high-caliber animated films.

Turning to television, Langley noted the shift in viewer habits as consumption increases, yet monetization remains disrupted. NBCUniversal is poised to focus on premier content, aligning its approach with major sports events to enhance the company’s streaming platform, Peacock.

Conclusion

As NBCUniversal prepares for strategic changes, including the divestiture of seven linear cable channels, Langley remains optimistic about the company’s adaptability and future direction. Her insights reflect both the challenges and potential pathways for innovation within the rapidly evolving entertainment industry.

(Photo: CNBC’s Julia Boorstin with NBCUniversal’s Donna Langley at the Changemakers summit.)