In a significant move to enhance the landscape of Chinese hip-hop, RCA Records Greater China, a subsidiary of Sony Music Entertainment, has announced a collaboration with the independent label and music collective Iris Chengdu. Founded by Chengdu producer Andre Grant, known by his stage name Harakiri, this partnership is set to launch a series of albums that will spotlight emerging talent from the region.

Upcoming Projects and Featured Artists

The partnership plans to debut five albums over the next year, featuring a diverse roster of artists from Iris Chengdu. Among these celebrated talents are:

• Vinida Weng
• Haysen Cheng
• Miles
• Swag Kelly
• Harakiri

Vinida Weng, in particular, is making waves as a female rapper who is recognized for her innovative contributions to the Chinese hip-hop scene. She has already achieved international recognition with the release of her album, alongside live performances in her hometown, Fuzhou.

Harnessing Global Reach and Local Creativity

This strategic partnership aims to marry RCA China’s global distribution prowess with the creative capabilities of Iris Chengdu to further penetrate the burgeoning Chinese hip-hop market. Chengdu is increasingly acknowledged as the hub for this dynamic genre, fostering a new generation of rappers who are shaping the future of music in China.

Perspectives from Industry Leaders

According to Doyen Chung, managing director of RCA Records Greater China, “Chinese hip hop is more than just a rapidly growing genre – it is a rising cultural movement that has the potential to redefine the global music landscape. Through this unique partnership, we aim to unlock new dimensions in creativity, connecting our artists’ voices with more fans to showcase the power of Chinese hip hop music to audiences worldwide.”

Andrew Chan, CEO of Sony Music Entertainment in Greater China, emphasized the commitment to highlight diverse music genres that resonate both locally and globally, stating, “Together, we will strive to showcase a new wave of music genres that resonates both locally and on the global stage, propelling talent from China to the world.”

A New Era for Iris Chengdu

Harakiri described this collaboration as “an exciting milestone” that will enhance the label’s narrative reach without compromising its authenticity. He remarked, “Together, we’re bridging cultures, connecting audiences, and taking music beyond borders.”