Blumhouse Unveils Nationwide Halfway to Halloween Campaign with Special Screenings
In an innovative move to celebrate Halloween spirit year-round, Blumhouse Productions has launched its Halfway to Halloween initiative, expanding into a nationwide event this spring. The campaign features a series of one-night-only screenings of popular horror films, inviting fans to relish their favorite spooky experiences.
Featured Screenings and Interactive Experiences
As part of the Halfway to Halloween festivities, Blumhouse reintroduces notable films such as:
- M3GAN – April 30
- Annabelle – May 7
- Ma – May 14
The screening of “M3GAN” will come with a unique twist—audiences can engage with the film’s malevolent doll through a specialized chatbot developed by Meta. This interactive feature, titled Movie Mate, allows attendees to access exclusive content and trivia via second-screen technology while watching the movie in real-time.
How the Movie Mate Experience Works
Movie Mate is specifically designed for theater-goers. To participate, viewers must message the official Instagram account, @M3GAN, to initiate the interactive experience. This integration is intended to enhance the film-watching experience, generating excitement for the upcoming release of M3GAN 2.0, scheduled for June 27.
Exclusive Content and Special Appearances
In addition to the interactive chatbot, attendees can expect:
- Sneak peeks of upcoming content
- Recorded messages from the film’s directors and creators
- Possible surprise appearances by talent in selected locations
Jason Blum, founder and CEO of Blumhouse, expressed enthusiasm about this initiative, stating, “The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide.”
Collaboration with Meta and Universal Pictures
Omar Zayat, the group lead for entertainment tech at Meta, highlighted the innovation behind the Movie Mate technology: “We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures. The M3GAN in-theater Movie Mate is a first-to-market moviegoer experience.”
Ticket Availability
Fans interested in the Halfway to Halloween screenings can purchase tickets through the official site. For further details and to secure your seat for these limited-time events, visit www.HalfwayToHalloweenTickets.com.
Watch the Trailer
To get a taste of the Halfway to Halloween excitement, viewers can watch the trailer below: