Jonathan Butler, Founder of My Fit Mind, has built a career that fuses lived personal transformation with a strategic, neuroscience-informed methodology to help individuals overcome anxiety, self-doubt, and stagnation. Drawing upon a former corporate background marked by high-stakes leadership roles and subsequent burnout, Butler’s work at My Fit Mind reflects a deep understanding of the modern psychological challenges faced by professionals and performers navigating life transitions.
My Fit Mind provides performance coaching that goes beyond motivational rhetoric, grounded instead in methods that combine hypnotherapy, behavioral psychology, and neuroscience. Butler’s proprietary BOOST Performance Coaching method and RTT (Rapid Transformational Therapy) framework address both the emotional and cognitive dimensions of change. This dual-lens strategy enables individuals to reprogram internal limitations while gaining the clarity and skillsets needed to implement external change. According to Butler, “True change requires a combination of deep belief and the know-how to make it real.”
The genesis of Butler’s practice was his own experience with chronic illness and mental health challenges. Following a period of severe burnout and the onset of conditions such as Irritable Bowel Syndrome (IBS), Fibromyalgia, and Eczema—conditions which he attributes primarily to unmanaged stress and emotional suppression—he discovered hypnotherapy as a means to both emotional healing and physical recovery. This turning point catalyzed a complete career shift. Butler retrained in RTT Therapy and leveraged his 20 years experience in performance coaching, founding My Fit Mind with the mission of guiding others through similar inner breakthroughs.
Today, My Fit Mind supports clients ranging from business leaders and creatives to athletes and senior executives. The services offered center on identifying core limiting beliefs, releasing unresolved emotional patterns, and installing new internal frameworks that align with the client’s goals and values. In addition to one-on-one coaching, Butler’s offerings include the Self Hypnosis Mastery program and a growing online library of mental fitness resources.
Butler’s approach is differentiated by its integration of therapeutic expertise and commercial acumen. His performance psychology framework does not isolate emotional wellbeing from ambition; rather, it weaves them into a single continuum of sustainable personal growth. His clientele often includes high-functioning professionals seeking to break cycles of imposter syndrome, indecision, or performance anxiety—especially those at midlife reevaluating purpose and priorities.
His personal story adds further credibility to his methods. Butler openly shares his own journey from burnout to vitality, noting that many traditional interventions failed to provide lasting relief until he addressed the root mental and emotional causes of his illness. This fusion of evidence-based hypnosis, inner belief work, and behavior change principles serves as the cornerstone of My Fit Mind’s philosophy.
In his book Bye-Bye Anxiety: Your 4 Steps to Greater Confidence, Calmness and Contentment, which became an Amazon bestseller, Butler offers readers a structured pathway to managing inner turmoil. The book reflects the same values championed in his coaching practice—clarity, agency, and holistic self-regulation—while remaining accessible to a general audience seeking practical mental health tools.
Though My Fit Mind emphasizes transformation across a spectrum of needs, Butler has also worked with clients dealing with performance-related anxiety and confidence issues in intimate settings. However, his public messaging centers around personal development, emotional resilience, and mental performance rather than focusing on any one specialty area.
Butler also maintains a public presence through educational and motivational content across several platforms, including video teachings on YouTube and professional engagement via LinkedIn. These channels are leveraged to extend My Fit Mind’s reach while offering introductory access to its philosophy and techniques.
Butler positions My Fit Mind as a bridge between emotional health and peak performance. His work underscores that transformation is not an abstract or spiritual ideal, but a systematic process rooted in belief reprogramming, behavioral shifts, and aligned action. As a mindset architect, he emphasizes the importance of internal alignment in shaping external success.
In recognition of his exceptional work, Butler and My Fit Mind were recently honored as the Best Online Hypnotherapist in the UK of 2025 by Best of Best Review. This prestigious award highlights Butler’s commitment to integrating therapeutic expertise with practical performance coaching, setting My Fit Mind apart as a leading provider in the field. Working with clients online in over 40 countries has enabled Butler to achieve the same powerful results working online as can be achieved in person.
More than a coaching business, My Fit Mind serves as a platform for long-term personal reinvention. Butler’s unique positioning—combining therapeutic healing with high-performance coaching—has carved out a niche for individuals seeking not only relief from their current challenges, but the strategic tools to thrive beyond them.
Links to Butler’s work and digital platforms include My Fit Mind Website, YouTube Channel, and his LinkedIn Profile.